The Little Paper

The Challenge

The Little Paper started in 2003 as a print magazine, and since then has evolved into one of Toronto’s best online guides for young families.

Little Paper approached us with the goal to update the appearance, functionality and usability of the site to reflect the needs of a changing audience of young urban moms.

Our Approach

Care was given to create a visual identity that scales and co-brands well. The new visual storytelling is evocative, real, and clear, and the voice captures Little Paper’s devotion to the success of its young families, collaborative spirit, and community building Messaging centers around fun, empowerment, community. The overall experience of the website mirrors Little Paper’s modern and easy-to-understand approach to spending time with the family and developing those bonds to cherish for a lifetime. Implementing clear interactions with clean design elements, we’ve created a website that aligns with Little Paper's overall mission and brand identity.

User Persona

User Flow


We created a comprehensive brand experience that is clean, simple, honest, and professional. The vantage point of the logo mark embodies Little Paper's non-traditional approach to providing information to families so they can have fun and spend time together without putting too much effort into planning. We wanted to keep the overall vibe for the brand to be fun and easy.


Style Guide

See the final Little Paper UX/UI Design

Some of the companies that have worked with us

Ready to work?